Purple Carrot is a Proudly South African jewellery company, founded by Alita Du Plessis, specialising in high-quality designer products.
The brand bloomed from a dream of finding a solution to help others who were highly allergic to the nickel found in other metals.
From the ground up, Alita built Purple Carrot on a foundation of empowerment, family and fashion, focusing on providing high-quality jewellery that will last a lifetime.
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