Dear Sds,
I want to personally extend my sincerest apologies for the Mother’s Day email you received from us — particularly as you had opted out of receiving these messages. We understand how personal and sensitive this time of year can be, and we’re truly sorry for any distress our mistake may have caused.
Due to a human error, a small group of customers — including yourself — were mistakenly sent one of our Mother’s Day emails.
While we can’t change what has happened, please know this has led to an immediate and thorough review of our processes to ensure it never happens again. You placed your trust in us to respect your choices, and we fell short — for that, we are deeply sorry.
If there’s anything you’d like to share with us, or if we can support you in any way, please don’t hesitate to reach out. Your voice matters, and we’re here to listen.
With heartfelt apologies,
Sandra
Sportscraft General Manager
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