The website sitikhadijah.com primarily focuses on selling telekung (prayer garments for women), hijabs, and other Islamic lifestyle products. Siti Khadijah was founded in 2009 by Puan Padzilah Enda Sulaiman in Malaysia, with the goal of providing women with more comfortable, high-quality prayer attire. Since its inception, the brand has expanded significantly, with more than 50 boutiques worldwide, including in Australia, Indonesia, and several other countries.